All TV reporters, anchors, producers and writers should learn how to write for the web — and they should know the basics of non-linear editing. Looking to hire a new reporter? Give the candidates a web writing test and an editing test. See if they know how to structure a quote. See if they know how to edit a VO. Tell every J-school that you’re doing this. Spread the word. Writing for the web and editing video are the new universal skills for journalists. And with these new skills, our web producers can shift from being copy editors to being web producers — people who add interactive value to stories and develop new storytelling approaches that involve our audiences.

Einer von zehn Punkten, die Fernsehjournalisten heute im Hinterkopf haben sollten, wenn sie an ihren Job in Zukunft denken.